Connecting to the Soul of Your Business

Connecting to the Soul of Your Business

When I first became a makeup artist, I was driven by my love for the art and a passion to create an awesome experience for my clients. I love the way makeup enhances and transforms, and the reaction my clients had after looking in the mirror was always priceless. I wanted to ensure they were happy and the time spent with me in the chair was memorable.

I lost sight of this when I left my 9-to-5 in 2012 to do my makeup business full time. There are a lot of great things about being an entrepreneur but there are also a lot of challenges.

One of my biggest challenges was operating from a mindset of scarcity. My business was my bread and butter so I worked, worked, worked, worked, worked. I said yes to everything, even if it wasn’t a good fit. I traded a lot of time for money because the money was great, and I thought that’s what I had to do to keep my business from failing. My business consumed my life, and as a result, I had less of myself to give outside of the business.

I was working on auto pilot. I wasn’t showing up my best although I put on a great face. My health was affected by poor eating and a crazy schedule, and the love and passion I had was gone because of burnout. In just three years I was toast.

Sometimes we have to reconnect to the soul of who we are and why we do what we do. Soul in the most basic sense of the word means life. It’s who we are. It’s our vibrancy and energy. It’s heart, meaning and purpose.

What gets you excited? What gets you going and moving? How do you find the passionate energy you once had?

Since 2016, I have been evolving my business from one that was based on money to a business of consciousness and soul.

I had to rewire and change my mindset and move from a place of fear and protection back to the place of extension, expansion and service to my clients. I feel into things with my heart now, not my head.

The head decides to take money out of scarcity, but when you lead with your heart it has to feel good, feel right. Working my business feels differently now because I’m doing so deliberately, intentionally and meaningfully.

Reconnecting to the soul of my business started by simply remembering why I wanted to be a makeup artist in the first place.

Love, peace and soul!

About Shauné Hayes

Shauné Hayes is a makeup artist, mentor, and educator. With 14+ years in the beauty industry, she has perfected the art of delivering red carpet-ready makeup with white glove service that meets her clients’ unique needs. Whether she’s working with celebrities, brides, models, politicians, artists, brand or media personalities, she helps them put their best face forward. As a mentor to makeup artists, Shauné teaches fellow artists how to up their glam game and master the art of running a beauty business. Through her Bridal Beauty and Business Academy, she offers classes, workshops, group coaching, and one-on-one mentoring programs for beauty professionals. Blended Beauté is a written and visual beauty blog that follows her life as a full-time makeup artist living her dream. Follow her on Instagram for daily goings-on: @shaunehayesmakeup; Facebook (Shauné Hayes Makeup Artist); or Twitter @shaunehayesmua View more of her work and complete resume at

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